Ubisoft Ditches Its Main Annual Event for External Showcases
Ubisoft is shaking things up. For the first time since 2020, there won’t be a Ubisoft Forward showcase next year. This move isn’t just a scheduling hiccup—it’s a sign that Ubisoft is taking a hard look at its finances and the way it connects with its fans.
The company’s leadership hasn’t kept their motivations secret. Cost-cutting and strategic restructuring are driving these changes. A spokesperson was blunt: “We are always eager to connect with our players and showcase our games,” but also made it clear they’re now looking at different ways to get the word out.
The decision comes at a time when Ubisoft’s pipeline is under significant pressure. Several key projects have been delayed, though the company hasn’t named which ones. Historically, the dedicated Ubisoft Forward event has been the go-to place for big reveals—think surprise game announcements, fresh trailers, and extended deep-dives. With budgets tightening, Ubisoft is now leaning on established industry events rather than hosting one of its own.
- Ubisoft will have a presence at IGN Live (June 7–8)
- It’s joining the PC Gaming Show (June 8)
- And you’ll find it at Gamescom in August
This approach feels like a gamble, but it also taps into the buzz of larger stages that draw diverse audiences. Instead of a single spotlight moment, Ubisoft’s updates will be spread out, possibly making them less of a media spectacle but still reaching plenty of fans.
What’s Next for Ubisoft and Its Fans?
This is more than just a programming note; it speaks volumes about where Ubisoft stands as a business. The company has been facing mounting costs and grappling with internal shifts. Relying on third-party showcases and digital updates is arguably a safer—and definitely cheaper—bet right now.
For gamers who’ve looked forward to the adrenaline rush of new franchise announcements in June, this format change might be disappointing. But Ubisoft insists the updates aren’t stopping—they’ll just come through different channels, and probably at a different tempo.
Right now, details on those projects under delay are scarce. The next major updates on release dates, studio shakeups, or the future of famous Ubisoft IPs like Assassin’s Creed will likely land piecemeal at upcoming industry events or digital drops. Don’t expect a one-night-only info blitz.
The Ubisoft Forward showcase has always been a calendar fixture for gaming fans. As Ubisoft adapts to a tricky environment, players and the industry alike will be watching to see if this stripped-back, partnership-powered strategy pays off.
- Jun, 11 2025
- Cassius Montgomery
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