Sam Fender Bridges British and American Sounds with 'People Watching'

Sam Fender's New Chapter: Merging British Pop with Heartland Rock

Sam Fender's third album, People Watching, marks a crucial point in his musical journey. Known for capturing the struggles of modern Britain, Fender now brings in a fresh twist by blending his British pop roots with the rich sounds of American heartland rock. This new album, recorded between the bustling streets of London and the vibrant atmosphere of Los Angeles, showcases Fender's evolution from his earlier hits like *Seventeen Going Under* that echoed the voices of a struggling society.

The production of People Watching involved teaming up with Adam Granduciel of The War On Drugs, resulting in a title track that boasts a grander musical landscape. With shimmering guitars and a Springsteen-esque energy, the track delves into poignant themes such as the neglect faced in underfunded care homes. The album doesn't shy away from addressing serious issues, a hallmark of Fender's storytelling style.

Stories of Struggle and Success

The entire album is a narrative woven with Fender’s own experiences and observations. Tracks like Crumbling Empire juxtapose his personal family narratives, detailing hardships endured under harsh Thatcherite policies, with broader critiques of systemic decay affecting society at large. Another track, Wild Long Lie, reflects on American carceral policies, seen through the lens of a friend's experience, seamlessly blending regional hardships with global concerns.

Among the album's stark truths is TV Dinner, where Fender critiques celebrity culture and the hardships faced by exploited artists, bringing to mind the tragic trajectory of Amy Winehouse. The poignant closing track, Remember My Name, stands as a heartfelt tribute, capturing the struggles of his grandfather dealing with his grandmother’s dementia. The music is beautifully accompanied by the Easington Colliery Band's tender strains.

While Fender’s sound finds new dimensions on this album, with influences from rock legends like Bruce Springsteen, Tom Petty, and The Strokes, it never strays far from his Geordie roots. The introspective nature of the songs remains grounded in his skill to convey the raw essence of everyday life, whether through the echoes of Chin Up influenced by Oasis, or the haunting reflections on how success can sometimes feel like displacement.

The album art, featuring Tish Murtha's iconic documentary photography, beautifully ties the album together, highlighting its focus on community and memory. These visual elements complement Fender's lyrics, anchoring the music in a vivid portrayal of real-life tales and communal experiences.