Meghan Markle's New Brand Embroiled in Controversy Over Logo Similarities

Meghan Markle, the former Duchess of Sussex, is once again in the spotlight, but this time for a reason she likely didn't anticipate. Her newly rebranded lifestyle company, 'As Ever,' has found itself at the center of a legal storm initiated by the Spanish town of Porreres, Mallorca. The town claims that Meghan's brand logo, which features a striking image of a palm tree flanked by two birds, is eerily similar to its centuries-old coat of arms.

Conversations surrounding the logo began to swirl after Mayor Francisca Mora Veny publicly commented on what she described as a 'surreal' likeness between the two images. She suggested that the resemblance might stem from a photograph taken in Mallorca, which could have served as inspiration for Meghan's design. However, the resemblance is more than just a talking point; it has escalated into a potential legal battle, as Porreres officials are considering action to protect what they view as an integral part of their historical identity.

The controversy couldn't come at a more challenging time for Meghan's brand. Not long ago, it was known as American Riviera Orchard—a name that was retired following trademark disputes with the well-established company, Harry & David. Now, as Meghan attempts to revive her lifestyle empire under the name 'As Ever,' she faces fresh opposition.

The logo at the heart of the controversy diverges in color from the town's traditional emblem, which uses orange, green, and black. Meghan's version opts for a sleek, minimalist design using only dark grey and white. Despite these differences, the concept's core—represented by a palm tree and birds—remains strikingly similar to that of Porreres.

In a statement, Mayor Mora Veny emphasized that the town’s coat of arms 'belongs exclusively to Porreres' and expressed concerns that allowing its unauthorized use could 'pervert' its historical significance. Her remarks underline the town's resolve to maintain the integrity of its emblem, which they see as a key element of their cultural heritage.

The tension has put Meghan's brand under a microscope, and how she navigates this situation could set a precedent for celebrities entering the business world with new ventures. As Meghan and her team grapple with this challenge, one thing is clear: her rebranding effort has not come without its hurdles, and how she resolves this legal quandary will be closely watched around the globe.