G Spot Steps Up UK Game with Executive Shakeup
G Spot, the functional drinks brand fronted by actress Gillian Anderson, is making some serious moves on the UK retail scene. With its recent arrival in more than 300 Sainsbury's stores, the brand isn't just banking on a celebrity name—it’s bringing in heavy-hitters to steer its next chapter. Chrysi Philalithes, known for her stints with star-studded ventures linked to Ryan Reynolds and Bono, has stepped in as acting CEO for the parent company, G Ology. Teaming up with her is Akta Raja, a social entrepreneur who’s no stranger to helping purpose-driven businesses scale up, joining as executive chairwoman.
This leadership reshuffle isn’t just for show. The brand wants to carve a bigger slice of the UK market, and these two new faces come with deep backgrounds in business growth and brand-building. Philalithes has a knack for pushing high-profile projects into the mainstream, while Raja’s focus on values-driven scaleups fits G Spot’s mission to a tee.
New Faces, New Focus for Functional Drinks
The timing of this shakeup is no accident. After launching their colourful cans across Sainsbury’s shelves in January 2025, G Spot is banking on its elevated profile and solid retail partners. Those three drinks on offer—Lift (red berries and Sarawak), Soothe (scarlet apple and sage), and Protect (ginger and peppercorn)—aren’t your standard energy drinks. Each 250ml can, priced at £2 (or £6.50 for multipacks), is packed with adaptogens and nootropics instead of artificial sweeteners or jittery caffeine buzzes. This positions them squarely for shoppers who care about wellness but aren’t willing to compromise on taste or experience.
Anderson, co-founding the venture with Robin Morgan (yes, that’s Peter Morgan’s son), has been vocal about wanting G Spot to straddle the line between indulgence and self-care. “G Spot brings indulgence and wellness together in every sip,” she says—a tagline that’s likely to resonate with everyone tired of picking between health and flavour. Before the Sainsbury’s rollout, the drinks had a solid run in prestigious stores like Fortnum & Mason, Harvey Nichols, and Selfridges. But the ambition is much bigger now as they aim to move beyond the luxury niche and into mass retail.
Behind the scenes, there’s also a clear shift: bringing on seasoned executives means G Spot isn’t just content with celebrity sparkle. The new team’s experience—from celebrity-backed startups to high-growth impact brands—should give the company a real shot at disrupting how the UK looks at functional drinks. Judging by the buzz already building in health-conscious circles, there’s every chance G Spot could shake up the chillers in supermarkets for good.
- Jul, 28 2025
- Cassius Montgomery
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