Tag: Spotify

Spotify Wrapped 2025 Launches AI Listening Archive and Wrapped Party as User Shares Surge

4Dec
Spotify Wrapped 2025 Launches AI Listening Archive and Wrapped Party as User Shares Surge

Spotify's 2025 Wrapped campaign launched with AI-powered Listening Archive and Wrapped Party, turning personal music data into a global social ritual that satisfies deep psychological needs for connection and identity.

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